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Women entrepreneurs from ASEAN launched the Gender Responsive Economic Actions for the Transformation of Women (GREAT Women) to promote their products for greater sales and business growth that can employ more workers and improve livelihoods.
The GREAT Women in ASEAN initiative is helping small and medium-sized enterprises (SMEs) led by women to sell their products beyond their own countries’ borders and protect their products’ intellectual property rights from being illegally copied and sold. Initial product categories in the initiative include food items and spices, textiles and silk-based goods and high-fashion jewelry and accessories that are manufactured under fair labor and trade standards.
The GREAT Women in ASEAN launch is a main feature of ASEAN SME Showcase and Conference (ASCC) 2015 at the Kuala Lumpur Convention Center on May 26-28, 2015.